Should A Wannabe Influencer Friend Stop Exploiting People for Content?

One Side: One Friend's Perspective

At times she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of 10 years, she, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything constantly. During meals out, she says, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates video blogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it comes like a surprise: I might be no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also expects me to film her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our bond has turned into me serving as her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I invest helping her make content.

I’m grateful that Marielle has supported me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also want to experience it without being filmed, altered, or shared for an viewers. I’m not a accessory for her Instagram.

The Other Side: Marielle

I want Beth to see that the creations we make together can get us an opportunity.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on TikTok who execute that aesthetic of informal, self-made content creation.

Content creation is my interpretation of living actively: observing the details, posting them with an audience that appreciates the art behind it. It's never my aim to make my friend uneasy. Taking her to professional gatherings was my way of offering access, giving her a opportunity to witness exclusive moments that could benefit her professional path too. That isn't leverage, it’s just being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can get us: a foot in the door. I understand not everyone likes being on camera, but sometimes unplanned moments is what makes material genuine. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but companions help each other in minor capacities. My assumption was filming a short video here or there would be fun for Beth. Innovation thrives in collaboration, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I record our time together.

I cherish Beth’s friendship deeply and don’t want making videos to come between us. I’m willing to find middle ground: like asking before recording, and avoiding angles that might make her self-conscious.

This isn’t about power, it’s about expressing my perspective while still considering hers. Clearly making content is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and her friend when they are out together?

There’s nothing more excruciating than having a friend film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my work. Maybe she can find influencer friends to collaborate with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is content. She needs to respect Beth’s privacy.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it isn't for everyone. It was kind she has assisted Beth’s career, but she must to hear what Beth wants.
Emma, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your relationship. Create some real experiences, where true emotions are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears unsure as to where the line is. The solution lies not in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their bond?

Katherine Roberts
Katherine Roberts

A policy analyst with over a decade of experience in UK public sector reforms and social research.

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